Big Companies Are Trying To Protect You, For Once

Three big players and one little guy are looking out for your best interests. It is a good time to be a consumer. In the past we've seen loads of debacles around Facebook and privacy, and it seems like these guys don't want to make the same mistake.

The most recent protector of your identity is Apple. A few months ago they announced they would no longer allow developers to track your UDID, a unique identifier on your phone. The UDID is essentially an ID on your phone which allows apps to identify you. The problem is your UDID never changes, so Bob's app and Jim's app both call you the same name. Now Bob and Jim can talk about you, t